About Us
Bombay, 1949. The streets were loud, the sun was unforgiving, and style was quietly waiting to be redefined.
In the middle of it all, Lt. Harikrishna Kiri had a sharp thought why should people just see better when they could look sharper doing it?
That spark turned into Bimal Optics, a brand built on trust, craftsmanship, and an obsession with getting every detail just right.
Decades later, that legacy didn’t just continue… it evolved.
Welcome to AUGEN
Built on the strong foundation led by Mr. Bimal Kiri, and reimagined for today by the bold duo Rishit Kiri and Vanshika Kiri, AUGEN is where heritage meets high-energy style.
It’s not just eyewear, it’s attitude, personality, and confidence packed into every frame.
What’s AUGEN all about?
We don’t just design sunglasses. We design moments.
AUGEN is for the ones who:
- Walk in like the world is watching (because it is!)
- Use sunlight as their spotlight
- Know that style is about owning it
Whether you’re into sleek minimal fits or bold, head-turning frames, AUGEN lets you express exactly who you are, no filters needed. Find your signature pair.
Legacy meets let’s go viral
We’ve got decades of optical expertise backing us (translation: your eyes are in safe hands), but our designs are fully tuned to the now.
Every AUGEN piece blends:
- Premium lens quality (because clarity matters)
- Fashion-forward design (because aesthetics matter more 😏)
- Everyday comfort (because you’ll never want to take them off)
This is where precision meets personality. Where craftsmanship meets cool.
Explore the collection and upgrade your look instantly.
More than sunglasses. It’s a mindset.
AUGEN isn’t just about blocking UV rays.
It’s about stepping out with confidence, owning your space, and turning everyday moments into main character moments.
Beach day? Airport fit? Coffee run that turns into a photoshoot?
Yeah… we’ve got a frame for that. Step into your main character era.
Why AUGEN?
- You don’t do boring
- You don’t blend in
- Your accessories should speak before you do
With AUGEN, you’re not just wearing sunglasses.
You’re making a statement, loud, clear, and impossible to ignore.
Make your statement. Discover AUGEN today.
The story continues…
From a single store in Bombay to a culture-shaping sunglasses brand rewriting the rules of style, this isn’t just growth, it’s a takeover.
What started as a legacy is now a movement. A shift. A new way of showing up.
We’re not here to follow trends, we’re here to set them, break them, and own them.
And trust us… we’re just getting warmed up.
Join the AUGEN community. Follow the vibe. Wear the attitude.
We’ve been perfecting vision since 1949.
Now we’re redefining how it looks.