About Us
Bombay, 1949. The streets were loud, the sun was unforgiving, and style was quietly waiting to be redefined.
In the middle of it all, Lt. Harikrishna Kiri had a sharp thought why should people just see better when they could look sharper doing it?
That spark turned into Bimal Optics a brand built on trust, craftsmanship, and an obsession with getting every detail just right.
Decades later, that legacy didn't just continue… it evolved.
Welcome to AUGEN.
Built on the strong foundation led by Mr. Bimal Kiri, and reimagined for today by the bold duo Rishit Kiri and Vanshika Kiri, AUGEN is where heritage meets high-energy style. It's not just eyewear it's attitude, personality, and a whole lot of confidence packed into every frame.
What's AUGEN all about?
We don't just design sunglasses.
We design moments.
AUGEN is for the ones who:
- Walk in like the world is watching (because it is!)
- Use sunlight as their spotlight
- And know that style is less about rules and more about owning it
Whether you're into sleek minimal fits or bold, head-turning frames, AUGEN lets you express exactly who you are no filters needed.
Find your signature pair now. https://augeneyewear.com/collections/new-arrivals
Legacy meets 'let's go viral'
We've got decades of optical expertise backing us (translation: your eyes are in safe hands 👌), but our designs? Fully tuned to the now.
Every AUGEN piece blends:
- Premium lens quality (because clarity matters)
- Fashion-forward design (because aesthetics matter more 😏)
- Everyday comfort (because you'll never want to take them off)
This is where precision meets personality.
Where craftsmanship meets cool.
Explore the collection and upgrade your look instantly. https://augeneyewear.com/collections/all-products
More than sunglasses. It's a mindset.
AUGEN isn't just about blocking UV rays.
It's about stepping out with confidence, owning your space, and turning ordinary days into main character moments.
Beach day? Airport fit? Coffee run that turns into a photoshoot?
Yeah… we've got a frame for that.
Step into your main character era. Shop AUGEN. https://augeneyewear.com
Why AUGEN?
Because:
- You don't do boring
- You don't blend in
- And your accessories should speak before you do
With AUGEN, you're not just wearing sunglasses.
You're making a statement loud, clear, and impossible to ignore.
Make your statement. Discover AUGEN today. https://augeneyewear.com/collections/all-products
The story continues…
From a single store in Bombay to a culture-shaping sunglasses brand rewriting the rules of style this isn't just growth, it's a takeover.
What started as a legacy is now a movement. A shift. A new way of showing up.
We're not here to follow trends we're here to set them, break them, and own them.
And trust us… we're just getting warmed up.
And we want you in on it.
Join the AUGEN community. Follow the vibe. Wear the attitude. https://www.instagram.com/augen_eyewear
The bottom line?
We've been perfecting vision since 1949.
Now we're redefining how it looks.
AUGEN — See Bold. Be Bold.